O Effieju

e-2003Effie nagrade nagrađuju ideje koje djeluju – to su mahom odlične ideje koje postižu stvarne rezultate zahvaljujući promišljenim strategijama uz pomoć kojih su realizirane.

Dobitnici Effie nagrada u pravilu su timovi sastavljeni od klijenta i agencije koji su se uspješno uhvatili u koštac s tržišnim izazovima i marketinškim kampanjama postigle izrazite rezultate. Ono što odlikuje timove-dobitnike je odlična ideja i jasna strategija komuniciranja poruke.

Od 1968., od kada se dodjeljuju, Effie nagrade postale su međunarodni simbol marketinške učinkovitosti. Uz Global Effie i Euro Effie nagrade, Effie se dodjeljuje i na nacionalnoj razini u tridesetak zemalja na svijetu.

Više na www.effie.org i www.euro-effie.com

_____________________________________________________________________________

WINNING AN EFFIE MEANS…
“Winning an Effie shows that your work is actually working.” Lars Bastholm, Co-Chief Creative Officer, AKQA

“Winning an Effie is validation. It means creativity, art and design can be applied to commercial pursuits to engage and inspire people in a world of overwhelming choice.” Eric Block, Principal and Managing Partner, Duffy & Partners

“Winning an Effie is visible proof that partnership between Client and Agency is paramount.   It’s hard to achieve that level of partnership, which is why an Effie is so hard to win.” John Osborn, President and CEO, BBDO New York

“Winning an Effie…..means more than any other award.” Matt Seiler, CEO, Universal McCann

“Winning an Effie is one of the most significant endorsements of how and where we like to think – that important space where creative thinking meets defined business criteria to deliver genuine, meaningful results.” Johnny Vulkan, Partner, Anomaly

“Winning an Effie puts to rest the conventional belief that creative shops are just out to waste a clients money.” John Butler, Executive Creative Director, Butler, Shine, Stern & Partners

“Winning an Effie shows the world that creativity and extraordinary results aren’t mutually exclusive. You need the former if you hope to get the latter”. Andrew Delbridge, Partner, Chief Strategy Officer, McKinney

“For TracyLocke, winning an Effie for our 7eleven Simpsons work went way beyond recognition of good, creative work that drove results. It was an endorsement and acknowledgment that truly integrated campaigns and non-traditional marketing are getting the attention of formerly advertising-centric award shows.” Beth Ann Kaminkow, President, Chief Talent Officer, TracyLocke

“Winning an Effie means something real.” Ben Palmer, CEO, The Barbarian Group